bEGA
BEYOND THE VALLEY
CLIENT
Fonterra Australia
SCOPE
Design • Realisation • Brand Playbook
THE CHALLENGE
Bega is synonymous with Australia and has earnt its place as a household name.
But much like Australia, its story isn’t finished. We needed to leverage Bega’s leadership in everyday cheese as the brand evolved its portfolio for a future beyond the Bega Valley.
THE SOLVE
The Bega snacking range captures the beloved status that Bega holds among Australian families as well as their passion for quality cheese.
We draw on snacking category cues in photography and typeface, delivering to the more casual and on-the-go occasion. Convenience and enjoyment for the whole family.
1/2
Since Bega snacking launched in July 2024, the gap to the market leader of adult snacking has halved, with the majority of the sales volume being incremental to both the snacking category and Fonterra portfolio.
It is contributing to category growth through both penetration (bringing in new shoppers) and AWOP switching up from Private Label – driving value up.
SOURCE: Marketing Manager, Fonterra Oceania. July 2025.
