FIBRECYCLE
A SPACE FOR PEOPLE, PET & PLANET
CLIENT
FibreCycle
SCOPE
Corporate Identity • Spatial Design
THE CHALLENGE
FibreCycle was thriving on the challenge of finding a better way - creating simple, impactful answers to complex problems. When it became part of the Kent Group, we had the opportunity to reflect this in a new visual identity.
THE SOLVE
Tapping into FibreCycle’s strong eco values, the new visual identity is confident and curious.
The unique ‘C’s in the wordmark are a nod to a circular ‘repurposing’ movement, feeling both nurturing and intuitive.
Dynamic and playful linework brings the company’s values to life, with People, Pet, Planet at its core.
THE RESULTS
"Dramatically shifting our position with customers and prospective employees, but most of all it has helped embed our organisational values and behavioural framework with our team. Through clever design and iconography, Point 3 have created an identity that powerfully communicates our purpose of doing better for People, Pets and Planet.”
SOURCE: Managing Director, FibreCycle. [Date TBC].
