PERFECT ITALIANO
WEEKDAY WONDERS
CLIENT
Fonterra Australia
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
With competitors in everyday blends and credentialed block cheeses entering the culinary segment, Perfect Italiano was at risk of being perceived as mass-produced, lacking in authenticity and distinctiveness at shelf.
THE SOLVE
Italian generosity at its heart, the new identity and logo proudly celebrates bringing quality flavour to family weekday favourites!
Generous, honest and inviting food imagery elevates the culinary ‘fit-for-purpose’ offering of the range, whilst maintaining everyday convenience, approachability and appeal.
+11%
YoY (year on year) growth during the first year in market.
#1
The packaging helped to solidify the brand’s leadership in culinary cheese and improved spontaneous awareness and conversion amongst shoppers.
SOURCE: Marketing Manager, Perfect Italiano, Fonterra Oceania. MAT 31/10/23.
