PRIDE
FELINE INSTINCTS
CLIENT
FibreCycle
SCOPE
Strategy • Design • Realisation • Brand Playbook
THE CHALLENGE
The cat category was full of either highly processed and unnatural or pseudo luxury brands all about 'spoiling’ your pet.
There was a clear gap for a brand with a deep understanding of cats and their innate needs (habitually and nutritionally); one that spoke to the admiration and responsibility of owners towards cats.
THE SOLVE
Beginning with a powerful brand name that taps into big cats in the wild, as well as our felines' personalities, Pride is a brand that honours just that - capturing the intelligence, curiosity, and instincts of cats. Delivering real and raw products for them to live as nature intended.
A confident wordmark with a potent colour palette captures the essence of felines’ natural instincts whilst grounding the design in real and unprocessed. Our Pride cat emerges from the darkness behind and into the graphic grass and leaf shapes, a strong hyperrealistic illustration with maximum cut through at shelf.
