PODS
REWARDING IN 3D
CLIENT
Mars
SCOPE
Design • Realisation
THE CHALLENGE
The pack design was lacking a strong relationship between Pods and the sub-brand, with few distinctive brand assets that could be leveraged. We needed to establish Pods as a stand-alone brand.
THE SOLVE
The pod is now our hero. Rich and indulgent, but just the right bite size. The sub-brand is integrated in the design and the graphic pod shape has become a distinctive brand asset with a modern and premium execution.
Pods – Ingeniously assembled, best shared.
1BN
Aussies enjoy around one billion Pods per year.
SOURCE: Food and Drink Business. September 2021.
