GOOD TIDES
SPIRITED ENJOYMENT
CLIENT
Asahi
SCOPE
Naming • Design • Realisation
THE CHALLENGE
Younger adults are growing up and looking for more sophistication. Rather than losing Vodka Cruiser consumers to a non-Asahi brand, we were challenged to define and create a new brand that tapped into the Seltzer trend and appealed to sociable adults beyond the fad.
THE SOLVE
Inspired by the purity of the Australian coast and the invigorating refreshment of the waves, Good Tides lets you be free to go with the flow, offering nothing but pure enjoyment and clear refreshment.
Nothing but Good Tides.
#1
seltzer within 6 months of launch. Settled to #2 behind White Claw.
SOURCE: Marketing Manager, Cider & Lighter Drinking, CUB Premium Beverages. June 2021.
