TAUBMANS
FOUNDER TO FUTURE
CLIENT
PPG Industries
SCOPE
Strategy • Design • Realisation • Corporate Identity • Brand Playbook
THE CHALLENGE
A new visual identity for the Taubmans brand.
We were challenged to create real impact for Taubmans, forging a stronger connection between its superior product performance and painters. The packaging design had to strike the balance between emotional engagement and functional assurance, while bringing clarity and cohesion to a fragmented portfolio of sub-brands.
THE SOLVE
Grounded in legacy, reimagined for today.
Inspired by George Henry Taubman, a visionary signwriter who set out to create a better paint in 1897, Taubmans draws on a rich heritage of craftsmanship and innovation. The new design blends an asset from past campaigns with a colour palette inspired by the Australian landscape, thoughtfully transforming the brand.
The painter is now placed at the heart of the brand, driving it forward with renewed strength, sophistication and momentum. The result is a brand that reflects the enduring quality of its paint and the creativity of those who use it.
increase in sales of Taubmans in Bunnings on last year (YTD 2026)
38%
SOURCE: Strategic Project Lead, PPG. May 2026.
increase in sales from the Taubmans rebranded stores, targeting trade and professional painters, on year ago.
20%
UNITING THE PREMIUM SUB BRANDS AS MASTER SERIES
Taubmans range of premium sub brands each had distinctive assets, but the portfolio was disconnected and lacked emotional relevance.
Master Series brings Taubmans’ founder story to the forefront and unites the sub-brands as the premium tier with a clear expression of Taubmans’ expertise, for both the DIY and Trade consumer.