Zoomies
UNLEASH THE JOY
CLIENT
FibreCycle
SCOPE
Strategy • Design • Realisation • Brand Playbook
THE CHALLENGE
With the dog treats category oversaturated by brands standing solely for health and nutrition or offering fleeting moments of contrived happiness, there was a gap for a brand that celebrates flavour and joy with real connection.
THE SOLVE
Thrill, anticipation and unfiltered joy! Zoomies creates more moments of play and connection.
A vibrant colour palette and graphic zoomie line brings the fun and freedom to this brand. Expressive typography and stylised illustration communicate real, mouthwatering flavour and moments of connection.
Unleashed joy, without compromise.
Top 3
Sunday Roast is #3 and Chicken Parma is #5 (total volume sold in Coles since release - of all 29 products launched).
SOURCE: Marketing Manager, FibreCycle. July 2025.
