TWININGS COLD INFUSIONS
IMMERSIVE MOMENTS
CLIENT
Twinings & Co. Australia
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
Reinvigorate the tea category by encouraging consumers to move beyond traditional hot tea and embrace a cold, fruit-infused tea ritual.
THE SOLVE
Point 3 Design transformed a familiar tea bag format into a refreshing new cold infusion and experience. A design that captures the ultimate uplift and escape from the everyday with craveable, poolside appeal. Elevating the immersive moment of infusion, where naturally curated ingredients create a tantalising visual.
The result is a distinctive design that cuts through in the hot tea aisle, acting as a beacon for refreshment and cold occasions driving consideration for new consumption.
2,000 RETAIL STORES
"Reflecting a shared vision for tea, Cold Infusions have been stocked in 2,000 retail stores nationally."
SOURCE: Marketing Manager, Twinings. May 2026.