TWININGS SPARKLING TEA
A NEW GENERATION
CLIENT
Twinings & Co. Australia
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
Expand Twinings beyond its traditional tea format (tea bags in hot water) to reach new consumers, unlock new retail channels, and create fresh consumption occasions with a ready-to-drink sparkling tea proposition.
THE SOLVE
We brought Twinings’ heritage of tea mastery into a modern, ready-to-drink (RTD) sparkling tea. The design balances trusted brand credentials with a sense of uplift, fun and effervescence, signalling a refreshing new chapter in premium tea innovation.
A CATEGORY FIRST
"A category-first, in partnership with Coles, Sparkling Tea cans will be ranged in the tea aisle, reshaping how consumers discover, shop and think about tea."'
SOURCE: Senior Brand Manager, Twinings. May 2026.