TWININGS LATTES
NATURALLY INDULGENT
CLIENT
Twinings & Co. Australia
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
The latte category is rapidly evolving, with consumers seeking more flavourful and indulgent café-style experiences at home.
THE SOLVE
Through detailed crafting, we created a contemporary latte packaging design that celebrates Twinings’ curation and expertise. Drawing on the sensorial cues of the café moment, the design delivers a naturally indulgent experience for both hot and cold latte occasions.
16%
When tested, the new lattes
design delivered a 16% increase
in purchase intent.
SOURCE: Kantar Packaging Test Report. August 2025.