welljoy
well means joy
CLIENT
Kent Worldwide
SCOPE
Design • Realisation
THE CHALLENGE
A new brand anchored in emotional connection, entering the highly functional Dog Dental Sticks category.
THE SOLVE
With nuanced crafting, the WellJoy design has been optimised for the Australian market.
A hero dog pulls you in with a unique pose and fish-eye lens treatment delivering connection and warmth. Balanced by clean teeth and tongue tapping into the hygiene and efficacy codes of the dental category.
Iconography style and treatment layers in science and credibility, whilst not tipping too heavy or becoming a burden for a brand fuelled by joy.
6
WellJoy has 6 incremental SKUs ranged in Woolworths.
