WESTERN STAR
PUTTING PRIDE INTO A STAR
CLIENT
Fonterra Australia
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
Ten years ago, we marked Western Star’s 90th birthday. Today the brand is celebrating its centenary.
This was more than a milestone moment - it represented a rare and meaningful opportunity to reflect on its journey and connect with the people who have made it possible.
THE SOLVE
We evolved Western Star’s core packaging to mark 100 years of Australian butter-making. The centenary design draws on the warmth, connection and authenticity that have earned the brand a place in Australian hearts and homes for a century.
Crafted to honour Western Star’s rich legacy while remaining relevant for today’s consumers, the design celebrates the journey so far and the promise of what lies ahead.
