yoplait
joie de vivre!
CLIENT
Lion Dairy & Drinks
SCOPE
Strategy • Design • Realisation
THE CHALLENGE
To make Yoplait the yoghurt that the whole family can enjoy and feel good about eating. To reinvigorate an iconic brand and challenge Ski for leadership.
THE SOLVE
Yoplait speaks to being young at heart and enjoying life’s playful moments. Why ‘Y’? Because health and happiness can taste yum.
The design is shelf proud with a simplified range architecture, the fruit-forward Y and transparent tub created a distinctive brand asset that enticed shoppers to reconsider Yoplait with a promise of abundant fruit and a great new taste.
#1
13% sales growth in its first year and 18% in the year after, becoming #1 in its category within two years of relaunch.
SOURCE: Brand Manager, Yoplait, Lion Dairy & Drinks. December 2012.
